Voluntary Action Camden

Introduction to Social Media and Digital Marketing Video and Resources

Many charities and small community groups have an interest in using social media to engage with their service users, as well as share information about their work and the difference they are making. However, many of us are unclear which channels to focus on, what are goals are and how we actually use and manage social media effectively.

This two-hour workshop will cover:

  • Benefits for charities and small groups of using social media
  • Establishing goals, objectives and targets
  • Understanding your audience
  • Branding and positioning
  • Marketing channels
  • Content and posting
  • Tracking engagement and success

Additional Resources

Workshop slides

Workshop notes

User Persona Template

Social Media Management Tools

Annual Calendar Marketing Template